about us
Our history dates back to 1908, when rubber production was established in Náchod. The first Czechoslovak bicycle tyre was produced here in 1929. Since then, our brand has become synonymous with quality and innovation. Historically, our products have appeared on wheels under the Kudrnáč, Barum, Rubena and Mitas brands. Every product we create bears the legacy of our more than 100 years of experience.
MADE IN
CZECH REPUBLIC
All of our tyres are manufactured exclusively in the Czech Republic, allowing us to maintain a high standard of quality while supporting local industry. We do not transfer production abroad, not only for quality but also with sustainability in mind. Local production helps us to reduce our carbon footprint, shorten transport distances and use resources more efficiently, contributing to long-term environmental protection.
New visual style
After 25 years, our rubber company Rubena has decided to renew its logo and overall design. In 2023, we present a modern visual identity that preserves the spirit of tradition while reflecting the dynamics of today's world. The Kotelna 55 agency association collaborated on the new logo and design. The goal was not only to create a new logo, but also a modern logotype that blends harmoniously into our current portfolio while reflecting our history.
OUR MISSION
Our passion is to support young talent and professional riders who are striving to reach the top. We actively invest in their development and provide them with the quality equipment and financial support that are crucial to their success. Our philosophy is not only to sponsor athletes, but also to work closely with them to develop our products. Their input and feedback allows us to continually improve our technology and adapt it to today's needs.
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We offer a wide selection of high quality and affordable bike tyres. Our mission is to provide our customers with a seamless shopping experience and to prioritize sustainability and ethical practices in our business.