World Cycling Day 2023 with Rubena Tyres

World Cycling Day 2023 with Rubena Tyres

Like every year, today we celebrate World Cycling Day, which is a great opportunity to look ahead.


Cycling is one of the most environmentally friendly forms of exercise. It is beneficial not only for the health of the individual, but also for the planet. Every kilometre cycled today is a small but significant step towards protecting the environment. Cities with large numbers of cyclists are less dependent on fossil fuels, leading to cleaner air. World Cycling Day encourages us to think about how we can contribute to a more sustainable lifestyle by simply switching to a bike instead of a car.

Our company actively encourages employees to commute by bike. We provide a room for our employees to store their bicycles safely and there are also showers for comfortable refreshments after the ride.

We are currently working on the development of new tyres designed specifically for urban cycling. With the new tyres, we want to create optimal conditions for cyclists in the city and thus promote a sustainable and healthy alternative to motorised transport. Our goal is to continuously innovate and develop products that not only satisfy our customers but also contribute to environmental protection. 

And there is no shortage of bike trips in our company either. Events such as the recent Tour de Vlnovec not only strengthen our team, but also bring joy and relaxation outside the workplace. 

We are also proud to sponsor riding teams both in the Czech Republic and abroad, supporting talented riders and sharing their passion for cycling. We are an active partner in cycling events, including prestigious races such as the Prima Cup.

So what does World Cycling Day remind us of? That cycling can not only be healthy and environmentally friendly, but also fun and full of adventure.

Have a great Sunday.


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